Try to match the icon with the design of the app interface in terms of color and style. Don’t take the “easy” road by infringing other people’s work. Icons have big weight when doing App Store Optimization (ASO) for your app or game, too. The app icon must spark the interest of the user and convince them the mobile app is credible and there’s value in installing it. This is the main drive that prods the split-second decision to open the app page. What makes you try an app when you’re browsing? It’s the icon.
What a selection, and at the same, what a fierce competition. There are millions of apps available right now - 2.2 million apps on the Apple App Store and 2.8 million on Google Play.
It makes sense since the average smartphone owner launches around 30 different apps on their device per month. By 2020 the revenue of this business sphere is expected to yield over $189 billion. Mobile application development is a treasure trove of opportunity.
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